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What's inside the box

Hair colour is chemistry. We would rather explain it than hide it. Here is every ingredient in a Kind Hues pack, grouped by the job it does, in language you can actually read.

Ammonia free
Resorcinol free
PPD free

Free from

Ammonia
Resorcinol
PPD (p-Phenylenediamine)
Parabens
Sulphates (SLS/SLES)
Phthalates
Mineral oil
Formaldehyde donors
Animal-derived ingredients
Animal testing

Formulations are reviewed regularly. The pack you receive carries the definitive ingredient list — always read it before use, and patch test 48 hours before you colour.

What's inside the box

Free from

Tint colorant — the colour itselfThe dye intermediates that develop inside the hair strand and become your shade.

The cream baseWhat carries the colour, keeps it smooth, and stops it dripping.

Conditioning and careWhat we add so hair feels better after colouring than before.

Herbal activesTraditional Indian hair botanicals, at levels that actually do something.

Stabilisers and antioxidantsThe quiet ingredients that keep the formula doing what the box says.

The developer (6%)The second bottle. It opens the hair just enough for colour to enter, then closes it again.